Main goal of Corporate Social Responsibility

Estimated Reading Time: 7 minutes

The word “corporate social responsibility” (CSR) refers to a company’s attempts to enhance society in any way. These activities can vary from charitable contributions to the adoption of environmentally sustainable workplace policies.

CSR has an effect on corporations, charities, and workers. In the United States, corporate social responsibility is not a compulsory practise; rather, it is something that businesses do on their own to better their local and global communities. Corporate social responsibility is one aspect of industry that has advanced significantly in recent years (CSR). CSR started in the 1950s with humble beginning. Companies discovered that giving back to the societies that supported them with income was a wise step that generated a virtuous circle. That was the beginning of corporate philanthropy.The issue in the past was that this form of corporate giving wasn’t always consistent with the company’s core business. As a result, businesses embarked on CSR projects with no consideration for high-level strategy. They were dealing with a wide range of issues, including environmental risks, social issues, and even governance issues.

Today, the focus is on mutual value. Issues that are more specifically linked to their business model are being discussed by organisations. Coffee companies, for example, are looking at how local farmers are handled. Power firms are stepping up to the plate to tackle climate change.Although not every corporation can find a win-win situation with their CSR, they do exist.Brands will generate considerable value by concentrating their CSR strategy. With the correct strategy to corporate social responsibility, businesses will boost revenue, drive customer engagement, and attract better talent in addition to making a difference in local communities.

It all starts with deciding the intent for the company’s CSR efforts. Companies’ efforts to give back to society are referred to as corporate social responsibility. It is the company’s “sense of responsibility” for the community and environment in which it works. It is a self-regulating business model developed by businesses with the aim of making a positive effect on society. It is also known as corporate citizenship.The Financial Times defines “it as a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders.”

Human rights, education, health, and safety are only a few of the problems that CSR tackles. Corporate governance, work conditions, environmental protection, and other issues are also addressed. CSR focuses on social and environmental sustainability in addition to economic development.

India, too, is actively involved in practicing corporate social responsibility. Section 135 of the Indian Companies Act mandates companies to “CSR spend of 2 percent of average net profits … during the three immediately preceding financial years.” Effective from 2013, this rule is applicable for all companies “having net worth of rupees five billion or more, or turnover of rupees ten billion or more or a net profit of rupees fifty million or more during any financial year.”

Although attracting consumers and business is a top priority for many businesses, corporate social responsibility (CSR) allows businesses to expand and exercise greater impact regardless of their primary goals. The figures speak for themselves: According to the Reputation Institute, over 91 percent of those surveyed choose to purchase from a company with a good CSR track record. This is in addition to the 84 percent of respondents who said that during a crisis, businesses with excellent CSR are given the benefit of the doubt. But that isn’t the whole picture of how and why businesses participate in CSR. Consumers are constantly asking companies to participate in CSR that is both authentic and aligned. Customers, in other words, expect businesses to adopt CSR programmes that show sincere respect for the communities served while still aligning with the company’s core goods and services. At the end of the day, CSR is a business strategy that encourages future customers to believe in what one stand for as an organisation first.  Once a degree of confidence and rapport with a customer is developed, they’ll be more likely to invest . CSR’s ultimate objective is to optimise shared value among organisations, staff, consumers, shareholders, and members of the community. The mutually beneficial essence of CSR programmes can still be maintained, even though the exact benefit for each of these stakeholders varies.

The Benefits of Corporate Social Responsibility For Businesses

Deloitte says “organizations are no longer assessed based only on traditional metrics such as financial performance, or even the quality of their products or services. They are increasingly judged…their impact on society at large—transforming them from business enterprises into social enterprises.”

Furthermore, according to a survey, only 18% of organisations prioritise social responsibility as a top priority, despite 77% saying it is “significant.” Initiatives that encourage corporate social responsibility benefit both the business and the environment.

Increases Customer Loyalty

According to a survey, 55% of customers are willing to pay more for goods manufactured by socially conscious enterprises. Customers like to feel like they’re a part of something greater than themselves. Even if they aren’t directly affected, they appreciate being a part of an organisation with a purpose and a desire to do good.

Millennials are drawn to it

“Seven out of ten young people identify as social activists.” Everyone needs to feel like they are contributing to a greater cause that is changing lives. They want to work with organisations that share their values and support those in need. According to a survey, CSR has a direct impact on the decision to enter an association for 78 percent of millennials.

Aids in Attracting and Retaining Talent

Employees would want to stay if they feel like they are part of a business that is more than just about making money. To assist them in doing this, many businesses are now giving their workers the option of taking time off to volunteer in their chosen organisations.

Employee Engagement is Increased

Employee involvement in CSR is expected. From conceptualising and creating a CSR curriculum to actually volunteering for a cause. Employees feel respected and supported when they are involved in such important activities.

Enhances the reputation of the brand

Being socially conscious gives one respect in the workplace. It illustrates that the business is about more than just money. When news spreads about ones business and the good work it is doing, more people become aware of it. Customers begin to trust the business, resulting in a more positive brand picture.

Companies with the Best CSR Reputation

These multinational companies have revolutionised the way businesses are run. Their CSR techniques have helped them develop a reputation and make major contributions to society.

IKEA

It  is a Swedish furniture retailer.The international furniture-designing Swedish-house company has been actively involved in building safe spaces for children in conflict zones. Let’s Play for Change is one of their programmes, which encourages children to “play and grow, even in the most challenging circumstances.”

Brighter Lives for Refugees, for which they have contributed “€30.8 million to assist the UNHCR in bringing light and clean energy to refugee camps in Asia, Africa, and the Middle East.

COCA-COLA

Coca-Cola puts a heavy emphasis on empowering young female entrepreneurs. By 2020, the company’s #5by20 initiative aims to hire 5 million women as bottlers or distributors. Their other efforts are focused on ensuring safe drinking water and promoting the growth of disadvantaged youth.

LEVI’S 

For the renowned line of jeans, just one thing matters, are the jeans contributing to water scarcity? They have saved over 1 billion litres of water since the launch of their WaterLess programme in 2011. They’ve cut the amount of water used in the production of some of their models by 96%. They’ve also worked to help people living with HIV/AIDS and minimize thier contribution towards climate change.

LEGO

Despite being new to this sector, Lego has already risen to the top of the 2017 Global CSR RepTrak. By 2030, Lego aims to use recycled materials in all of its goods and packaging.  they’ve decided to make some of their products out of plant-based plastics.

GOOGLE (search engine)

Google is the biggest corporate buyer of renewable energy in the world. They accomplished their goal of using 100 percent renewable energy in their data centres and offices in 2017. Nonprofits can also apply for Google Ads Grants, which allow them to advertise for free on Google Ads.

MICROSOFT

Microsoft’s CSR programmes date back to 1983. Despite the fact that they have been in the game for a long time, they remain one of the most “giving” organisations. Microsoft Philanthropies collaborates with non-profits, government entities, and private companies to motivate individuals and communities.

Conclusion

This article has highlighted upon some of the aspects of CSR. There are various perspectives on the implementation of CSR. It could be assumed as a grey zone, in between the advantages and disadvantages of CSR. There is no exact determination of CSR as a boon or a bane. The response always depends on the implementation of these CSR activities. There are several challenges in the process of implementation. The challenges include lack of awareness of the general public regarding these activities, issues of lack of transparency, narrow perceptions of the government and NGOs towards these CSR initiatives, lack of consensus on implementing these activities, etc. Therefore, it is essential that all factors are taken into consideration and work towards the development of the nation.

Corporate Social Responsibility lays down a set of responsibilities for the companies. The companies operating in India have some responsibilities towards the country and its citizens. A commitment towards corporate social responsibility is not an option anymore. Companies need to understand that CSR activities affects their internal as well as their and external (increased sales, customer loyalty, brand awareness) growth. By creating and participating in CSR initiatives, companies have the opportunity showcase their core values and create trust amongst the employees and their customers. The society as whole is responsible for all the actions. The realization for individual social responsibility is also important.

References

[1] https://www.distinct.lu/post/the-top-4-benefits-of-corporate-social-responsibility

[2] https://smallbusiness.chron.com/pros-cons-corporate-social-responsibility-56247.html

[3] https://www.fronetics.com/csr-four-benefits-corporate-social-responsibility/

Hey there!

come here often?

Login To Come In